Originally posted by nvillerod
Guys/ladies:
Here comes the however...if they have been charging us, in some cases, 3 times (or more) their cost on a kit, my "price gouging" radar begins to go off. Let me preface these statements with the fact I have never been in business for myself, so I am not intimately familiar with the day to day costs of running a business, but it seems that a possible 300% profit margin is excessive.
I do not begrudge someone from making a fair profit, just as I would like to do from selling one of my pen masterpieces. I believe there is difference in creating a product vs. taking a plastic bag off the shelf and putting it in an envelope, thus percentage of profit should be higher for the hand made product. I know our suppliers have shipping costs to get the products from Asia, other overhead costs, etc., but come on...
If the Daycom website is accurate on some of the price listings, at least in my mind, I believe we deserve a justification for the prices we have been charged.
Rod, if you don't mind lets just look at this for a moment. Say a kit costs them $5 and they charge $15 for it. that is a 300% charge over their original cost. Yes they have shipping. They also have to pay for a wharehouse, web-site, business license, occupation license, sign permits, computers, web-sites, constantly changing sales situations. They (for the most part) also have to have replacement parts for the times their customer service people send out a replacement kit. In most states they have to pay an inventory tax once each year for the total inventory they carry, and realize this isn't just for 20 or 30 kits, but 500 is the minimum order quantity. Now they also, or at least most of them, have to pay for competent help which ain't cheap. If they are paying someone $10.00 per hour, then they will have to make $16.-18.00 per hour just to cover the cost of that one person, when you figure in FICA, FUTA Social Security that must be paid (SS at 7.63matching funds from employer. Then business insurance, health insurance, Do you pay for the holidays?, and vacations?, jury duty? So that $10 per hour is closer to $18.00 per hour, not counting training time. Then you must realize that you usually pay for these kits when it is ordered, and as one post said, that is wire transfer 50-60 days BEFORE the kits are ready to ship, then 30-60 days shipping time. So your money is tied up for 90 to 120 days before the kits arive. Then you have to advertise the kits, sort, catalog, warehouse, etc. It may easily be 6 months before you sell the first kits and your money is already spent. Now you have to project how long it will take to sell enough of the kits to get your money back, cover overhead, cover labor costs, cover taxes, insurance etc. After that number is reached and all of your costs are covered. THEN can you start making a profit. That is if the kits sell well, and you do not have to discount them to move them as they are dogs.
Sorry for the length, but it ain't cheap to be in business for small items. It is not unusual for these items to be marked up 4, 5 or even 6 times tehir cost. Because $1. cost with a $400 % MU just gives you $4.00 to cover everything.
Rob