The thing that caught my eye in the information posted by Sly Dog was the following:
Especially advanced countries like Europe is prohibit nickel plating that is sensitive to the skin, this problem can be easily solved by replacing the nickel layer with alternative rhodium plating solution.
Historically, a "Nickel Layer" has been used in industry as a diffusion barrier layer between the base metal (often some kind of copper or brass alloy) and the top plating layer (often some kind of precious metal). The diffusion barrier prevents copper in the base metal from diffusing into the top plating layer over time which changes the electrical properties of the plating above it. In decorative applications copper diffusion affects the color and/or appearance of the top plating.
Because Nickel has been added to the USA EPA list of 17 chemicals for voluntary reduction in industry (along with cadmium, chromium, lead, etc.), industry is paying more attention to replacing the nickel layer with other materials while maintaining the key properties of Nickel such as it being a diffusion barrier, it's tarnish resistance, it's wear resistance, and it's solderability.
Typical alternatives suggested for replacing an electroplated Nickel barrier have included the following:
Copper-Tin and Copper-Tin-Zinc (sometimes called "White Bronze")
Copper-Gold-Palladium, Copper-Gold-Silver, Gold-Tin, Gold-Silver, Gold-Indium
Palladium-Zinc, Palladium-Cobalt
Titanium Nitride
I am sure that cost as well as aesthetic appearance and wear resistance would have to be factors taken into consideration for the material to be used as a decorative final/top coat and not simply it's diffusion barrier characteristics. Of the materials listed above, the Copper-Tin or Copper-Tin-Zinc alloys have appearances that are the most similar to that of Rhodium. They provide good corrosion resistance and are hard and durable and are much lower cost than the alloys containing Gold, Silver, and Palladium.
But of course all of this is entirely speculation as related to the question about what "Alt Rhodium" really is. Only the electroplater knows what is in the special sauce. Honesty, if Dayacom does not do their own electroplating in-house, they might not even know what the true composition is.
Dave