Fascinating topic.
I used to race bicylces and was enamored with high-end custom bikes. I also sold them.
At one point I owned 7 top of the line pro bikes including a Masi Gran Criterium, Cinelli Super Corsa,
Ciocc, Trek 970, and a couple others. Each retailed for about $2K back when a good retail bike was
around $300-500. Today, a top of the line Richard Sachs is over $5K when you can get on the waiting list.
What did my clients ride? A lot of them wanted what I rode. And, because I put a lot of miles on each of
those machines, I could describe the differences and they could select between them as suited their needs.
I dare say the salesman who won't pony up for a Porsche isn't going to sell one;
he can't relate the experience to a prospect.
Moreover, I really loved these bikes and riding. I didn't have to sell them -- all I
did was share my joy and others wanted to be part of it. [
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Just a thought.
Gary