If you are using conventional solvent-based WOP, wipe it on using a bit of toilet paper or paper towel. Let it cure a few hours. Buff with fine steel wool or a gray scruffie pad, and then repeat until you get the desired effect - typically, 3-4 coats, but you can actually apply many more coats if you wish. After it cures fully (a couple of days), you can buff.
You can also use water-bourne poly (ie, floor finishing poly). You don't have to thin it, but it doesn't hurt to add just a bit of water. Drying is faster - typically, 30 minutes or thereabouts. You MUST buff lightly between applications because the water does raise grain. You can buff after it fully cures, but be careful - complete curing takes several days, and if you buff before it fully cures, you can damage the finish and have to sand everything off and start over.
The waterbourne version is probably a bit harder/tougher than the solvent version, and it is totally neutral in color while the solvent version is amber. The result is that by comparison, the waterbourne version almost looks blue. I suggest not using the waterbourne version on timbers that are very light in color.