ed4copies
Local Chapter Manager
When exhibiting at the pen shows, many attendees will peruse your offerings through a "jeweler's loop" (magnifying glass for the uninitiated).
As we sat on the "porch" of the hotel Saturday night, one gentleman took out such a loop and began thoroughly examining an emperor. He looked over each component in it's turn and muttered, "Perfect".
When he finished, he offered a critique of the design, emphasizing the things he would change. However, when I asked him directly, he stated the engraving and 22 kt gold plating were "Perfect".
Rarely will you see me give accolades to our suppliers, since I remain convinced their margins are overblown. HOWEVER, in this instance the Emperor appears to be good enough to pass muster with the most fastidious collector and "jeweler".
It is important that we stress this when selling to the craft show market. Use this story to your advantage and rest assured you are selling a very HIGH QUALITY product. The one he examined was available for a little over $500, which he believed to be a bargain. (The pen was NOT mine, but that's all the additional info you need).
He examined the pen for nearly 15 minutes -we were engaged in conversation (group), he had all the time in the world to find SOMETHING wrong with it --- but he did NOT!!![:0][:0][:0]
As we sat on the "porch" of the hotel Saturday night, one gentleman took out such a loop and began thoroughly examining an emperor. He looked over each component in it's turn and muttered, "Perfect".
When he finished, he offered a critique of the design, emphasizing the things he would change. However, when I asked him directly, he stated the engraving and 22 kt gold plating were "Perfect".
Rarely will you see me give accolades to our suppliers, since I remain convinced their margins are overblown. HOWEVER, in this instance the Emperor appears to be good enough to pass muster with the most fastidious collector and "jeweler".
It is important that we stress this when selling to the craft show market. Use this story to your advantage and rest assured you are selling a very HIGH QUALITY product. The one he examined was available for a little over $500, which he believed to be a bargain. (The pen was NOT mine, but that's all the additional info you need).
He examined the pen for nearly 15 minutes -we were engaged in conversation (group), he had all the time in the world to find SOMETHING wrong with it --- but he did NOT!!![:0][:0][:0]
