Hey Ben,
If it's a front and back, I like it. If that's the whole front I really don't. This is only personal opinion, and what do I know, but the name "Artturned" doesn't roll off the tongue to me. One T may have been catchier, but you've likely gone to the trouble to lock up your domain, and that's a lot of work, I know. It won't stop people from buying from your website, I just wonder if people will remember it after a show. Just a rambling thought, and what you think is more important anyway. But you asked, so there ya go!
The whole marketing thing is way more art than science, so I doubt there's a right or wrong answer here. Just wish you the best of luck!
Dale