It is called depth of field. In plain talk it refers to how near and far away objects, or parts of objects, will be in focus. In some cases that can be many feet. In others only a tiny fraction of an inch. Assuming you are using a non-professional digi cam, your experience is probably the result of holding the camera close to the object (pen) being photographed. The closer you are the less depth of field. Simply laying a pen down and shooting straight on will eliminate the concern for depth of field. But, getting clever and shooting at an angle with the pen in a holder means you are trying to get 4" or more in focus at the same time. Probably not possible with a simple camera. IMHO, we see here, and other forums, folks wanting to get artsy with their pen photos when it isn't necessary. (hold the barbs guys, I know I've been guilty of doing that too) What we want to see is the pen, not your cleverness with a camera. A simple, clear record shot is all that is needed here or in your advertising brochure or web site.