An informed customer - Bakelite

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ed4copies

ed4copies

Local Chapter Manager
Joined
Mar 25, 2005
Messages
24,636
Location
Racine, WI, USA.
MANY of the pens I sell have a "story". SOME of the stories, I remember, SOME are put into "brochure" form and sold with the product (Not only pens, but peppermills and kaleidoscopes). These "story brochures" add value (read make the price higher) and people can give them as gifts, without having to remember the details.

Since bakelite is expensive, I will be doing a "brochure" for it for MY pens. Dawn has chosen to share a source with ya'all to allow YOU to do the same:
http://www.bakelitemuseum.de/

IF you take the time to RESEARCH your products (as I know MANY already are doing), you will find your $10 pens become worth $25, cause the customer is buying from an "expert" (helps to be OLD here, too - you look more "experienced"). Also the $200 pen becomes worth $275 if it has a brochure and a nice box.

DO what you wish, but Dawn has chosen to share ONE of our tools that have made my pens sell more easily.

WEPYPFI!!!!!
 
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Ed, couldn't you have just said mature looking, noooo you had to remind me I was around when bakelite was in vouge? Great or is it old minds think alike, I've supplied "brochures" for my special pens and always a brochure on plateing.


Originally posted by ed4copies

MANY of the pens I sell have a "story". SOME of the stories, I remember, SOME are put into "brochure" form and sold with the product (Not only pens, but peppermills and kaleidoscopes). These "story brochures" add value (read make the price higher) and people can give them as gifts, without having to remember the details.

Since bakelite is expensive, I will be doing a "brochure" for it for MY pens. Dawn has chosen to share a source with ya'all to allow YOU to do the same:
http://www.bakelitemuseum.de/

IF you take the time to RESEARCH your products (as I know MANY already are doing), you will find your $10 pens become worth $25, cause the customer is buying from an "expert" (helps to be OLD here, too - you look more "experienced"). Also the $200 pen becomes worth $275 if it has a brochure and a nice box.

DO what you wish, but Dawn has chosen to share ONE of our tools that have made my pens sell more easily.

WEPYPFI!!!!!
Click to expand...
 
I didn't expect to be able to teach YOU anything, Roy!!

What's that old saying about dogs and tricks ---- memory fading again!!
 
Originally posted by ed4copies

What's that old saying about dogs and tricks ---- memory fading again!!
Click to expand...

Makes you wonder why Dawn continues to try! [:0]

Thanks for the links guys, I love the history stuff.

Mike
 
Originally posted by philbaldwin

Hi,

This may sound a stupid question, but what do you guys mean by a 'brochure' with the pen?

Like a little information card?

cheers
Click to expand...

Hi Phil,
I don't use the term "brochure", but on all of my higher end pens, I have a business size card that has a description of the wood and a little about it.
 
Brochure (bro shoor') a pamphlet,one advertising something.

Accourding to the Websters student dictionary.

I printed a letter sized brochure with directions on care, plating, my guarantee and contact info. These are prestuffed in white small bags all pens sold go into. On special blanks like the bakelite, M3, cactus, I have a separate brochure given at time of sale. These are 1/2 page card stock.
 
Nice website. What I found intersting was their collection of old bakelite goodies. Some of the oddest things, some of which surprised me that they would have been made from bakelite, but not one fountain pen!
 
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